January 16, 2021 Sports, Rock & Roll and Americana Auction

Offered is a rarely seen early 1970's promotional “counter card” that was used to sell these posters at concerts in 1971. The mounted versions of these promotional posters, especially those with the counter card attachment on the reverse such as this one, were used as sales displays at the souvenir booths that Colonel Parker set up at Elvis’ concerts. The black-and-white poster depicts Elvis in his Lace or “White Ribs” jumpsuit with macrame belt, first worn in November 1970 and likely around the period the photo for this poster was taken. The counter card, stored flat, measures 28 by 22 inches, and presents with moderate to heavy edge and corner wear to the poster, and its heavy cardboard mounting, as well as heavy staining on the reverse. The counter card attachment is complete and operational. Excellent condition.